What is design thinking

What is design thinking

It is a mistake to limit design thinking to the designers themselves, and that it is only related to the creative space.

Design thinking has existed since ancient times and it has been practiced by all innovators in all fields such as music, literature, art, science,and all other business.

What is design thinking

What exactly is it

Design thinking is an ongoing process of seeking understanding to solve a problem by looking beyond the immediate understanding.

  • Design thinking

It requires us to understand the user and reformulate the problem in a creative and innovative way.

Designers have designed specific human-centered techniques to solve problems in all areas in creative ways, and these techniques have been found relevant to solving problems in all areas of business.

In fact, many top-tier institutions, universities, and schools practice Design Thinking, such as Apple, Google, Samsung, and HarvardUniversity.

The essence of design thinking is to formulate the thinking process and to use a set of understandable techniques to approach all problems differently.

All design products and services use a specific approach to design thinking that helps develop an understanding of our clients and their exact needs.

Content Design Thinking Involves the human psyche at work by observing and developing empathy for our customers.

How is design thinking used

Design thinking plays the role of engaging in the process of asking ongoing questions and hypotheses to solve the side effects resulting from the problem at hand.

In the event that we do not have experience in solving the problem, we must use design thinking to present the problem in a human-centered way, in order to facilitate our understanding of the problem completely.

First, we have to formulate the problem in a more creative and understandable way, thus facilitating more effective problem-solving.

Experimentation is the basis of design thinking, through designing prototypes, tests, drawing, and finding new ways to evaluate ideas.

Design thinking has an interest in the world of innovation, which is not satisfied with following historical data and market research.

Professionals always use the design thinking technique by engaging clients with prototypes to get new ideas to reduce risks and uncertainties.

Design thinking influences the culture of companies and organizations

Values associated with Design Thinking, such as curiosity to learn and experiment, empathy and teamwork, are all deeply rooted in human nature.

When these values are put to the fore, they naturally influence the way people think and also create a culture for companies and organizations that depend on ensuring innovation at every opportunity. 

Few companies and organizations, intentionally or unintentionally, instill fear through failure in their employees, and this is completely against design thought.

The essence of design thinking is to motivate people within companies and organizations to work as a team, always thinking outside the box to pave the way for success.

What are the five stages of design thinking

  • Empathise
  • Define
  • Ideate
  • Prototype
  • Test

How can you apply Design Thinking in your organization

Department managers within organizations and companies often feel that applying Design Thinking is an unrealistic fantasy that they set aside.

This process does not require a high knowledge of the concepts of incomprehensible technologies and applications.

But it is necessary to think deeply about the importance of design thinking in its need to communicate with the end-user, that is, what are the benefits that it will bring to your organization or company when implementing such a strategy and its impact on other areas in your organization or company.

Here are some of the steps organizations and companies can take to implement Design Thinking:

1. Come into a problem-focused mindset 

In order to identify the problem, you need to open up your mind to a few things that aren’t often taught. First, you need to listen first of all.

  • Next, think about how to create this problem?
  • Why are there no ideas to solve this problem yet?
  • What are the difficulties standing in the way of solving this problem?

To get ahead, all you need is to create teamwork as a team.

So all that every member needs is to share ideas and discuss them outside the teamwork and provide opinions and update them every time.

Finally, a successful manager stays open-minded and engages his team in solving the problem, and does not fall into the trap of believing that he knows exactly what the problem is and that he has the magic wand to solve the problem.

Pursuit of the problem and an understanding of all its aspects. The more you use a problem-focused mindset, the faster the problem will be solved, as well as with better understanding.

2. Use design thinking as an interactive tool for your team

It is understandable that not everyone on your team can think with the mindset of a designer. But there are ways in which you can push them to attain this kind of thinking process.

First and foremost, you really want to start moving toward each issue with design thinking.

Regardless of whether your job simply expects you to ignore certain aspects of the team, think of ways to make the interaction more creative. 

Don't just ignore common problems, but think about ways you can solve them through innovations in the process.

Furthermore, encourage team members to use this methodology as well.

If they are interested in creative thinking, allow them to use this method to work on their portfolio of projects.

It is very useful to implement Design Thinking as a course in which team members can participate.

3. Embrace feedback

The learning process depends mainly on the importance of deepening and rooting design thinking. Design thinking focuses mainly on learning and understanding, regardless of the failures and obstacles that you will encounter, It is very important to be open to setbacks.

Be open to the idea of disappointment as part of the process as success. Don't allow your team to open up and give in to failure because that discourages them from thinking outside their assumptions and dealing with real solutions.

Find the best ways to test your assumptions against going against the flow. Even if you try and fail in the ways, with each attempt you will find a new, valuable lesson.

By holding constant meetings you create an atmosphere of freedom to innovate, but with caution. Notes also let people know that their ideas, direction, or approach are working, and it also prevents the mistake from being repeated.

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