Top 10 Ways to Increase Google Adsense CPC in 2023

Top 10 Ways to Increase Google Adsense CPC in 2023 

Before we discuss the best ways to increase CPC AdSense, let's first define the term CPC. If you use Google AdSense on your web pages, you will know that these are ads from the Google AdWords advertising program. Advertisers who use AdWords pay Google for every click made on their ads.

Top 10 Ways to Increase Google Adsense CPC in 2023

When you place AdSense ads on your web pages and blogs, you get a percentage of what advertisers pay Google. This represents 68% of the bid price for this ad. So if a company pays Google $2 for each click on a specific ad for a particular keyword, then you get $1.36 every time your visitor clicks on that ad if Google places it on your website or blog.


What you have to do is do your best to maximize your CPC price. So that ads on your website and blog posts earn you the most money every time a visitor clicks on them. This includes getting Google to place the highest possible value on the ads on the website. You cannot determine CPC for published ads on your own - Google decides this based on several aspects of the website, blog site, and blog post.

There are two common factors which are as follows:

  • CPC
  • Click-through rate (CTR): It's the percentage of visitors who actually click on an ad instead of just reading the page's content and ignoring the ads. A high CTR is often better than a high CPC.

Get quality traffic from search engines to raise CPC

How to increase AdSense CPC. Many leave it to the end or not even mention it at all. I see that if your visitors don't focus properly on your niche, they won't click on ads related to it. You must ensure that your traffic is looking for what you are advertising.

Many people use AdSense on their sites assuming that Google will provide relevant ads. As you will soon learn, this is true. However, while you may mistakenly believe that your CPC will not change due to a failure to achieve this relevance to your page, your CTR will certainly change. Few will click on an ad that is not related to the keyword or phrase they used to reach your site.


Google uses many metrics when determining which web pages get the highest paying clicks, and one of those metrics is almost certain to be the click-through rate of the ads you serve. The higher the CTR for a URL, the higher the CPC you are likely to get when your AdSense ads are refreshed on that page's URL.

Google's AdSense customers are the advertisers, and the company will do everything in its power to make sure that those advertisers who pay get good value for money. If you do not attract visitors to a webpage or blog post with a strong interest in the topic of the page or post, your CTR may be low.


Not only that, but some of these visitors may click on ads just to see what they are - with no intention of buying. Google's own terms of service with Google AdSense are very strict, and you may find that your account is canceled for life if you get too many clicks on your site that never leads to a sale.

It is very important for your web page to be relevant to a particular keyword to attract ads targeting that keyword, and it is also important for your visitors to have a strong enough interest in the topic that they can seriously click on the ad in exchange for purchasing the product.

Otherwise, Google has its own way of analyzing your site's performance, and you may experience a drop in high-cost-per-click ads on your pages. So make sure that the visits to your blog or website follow direct links or ads promoting your specific niche.


Find high-click keywords used by advertisers

The second tip on how to increase AdSense CPC is just as important. You should research your niche for the highest-paying keywords. The way AdWords works is that advertisers bid on keywords. The more they pay per click for a particular keyword, the higher their ad in Google SERPS will be. The relevant is what each advertiser is willing to submit for the number one position or even the #1 position of their ad on Google SERPS for that keyword.

  • Target the words you get and link to on your site.
As mentioned earlier, you cannot choose which AdWords ads to appear in your AdSense blocks. Google decides this according to how relevant your page is to the keyword. You may get ads that appear on page #1 of the SERPS or on page 20. Obviously, advertising on page #1 costs much more per click than that on page 20 - so your 68% share is bigger too.

  • Keyword selection.
This means that you should also know what keywords you should use for pages containing AdSense and the semantics you use on the page. Google uses an algorithm very similar to its LSI algorithm to determine the meaning of your page. The ads he places on that page or blog post will be associated with Google's algorithm display of the content of that page. If you want to target expensive keywords, select one and design the entire page around it.

  • AdSense SEO Basics.
The title tag and meta description must include the target keyword. As with the H1 header and at least one H2 heading. The vocabulary you use in your page content must be intrinsically related to the target keyword, and it must contain the "alt" attributes of your image. With regards to AdSense, classic SEO techniques definitely help to ensure that you get the highest CPC ads included on the page.

Do your research, and select the keywords targeted by the highest paying ads - the highest AdSense CPC. Optimize your web pages or blog posts for these keywords if you want to get the highest CPC ads for them. However, the content of the entire domain is also important.

The niche or domain of your site is very important in raising the cost of clicking

Google is not stupid and will take the whole domain issue into account. You cannot publish pages on a variety of topics and expect to receive relevant advertisements in each of them. Google will take into account the full authority of your site and its relevance to the highest-paying keywords. An authority site may be rewarded with higher-priced keywords because Google cares about its advertisers.

If your site is not viewed as focused on a particular keyword, you may be awarded the lowest-priced keywords - based on the content of that one page rather than the overall authority of your website or blog regarding the main target keyword.


So be realistic with your AdSense income expectations, because Google will not give you the highest CPC ads unless you are sure that your blog will provide their customers with a good service that will attract quality clicks from visitors who are really interested in the product or service they are advertising. One way to convince Google to increase your average CPC is to convince its algorithms that your domain is an authority over the specific keyword you are targeting.

Format the ad block with the length of the content

You are allowed as many AdSense blocks as you want on your page. However, don't add too many ad units unless the content or blog posts are long enough to justify it. Consider what you read above: Google divides ads according to your content!


If your content is not enough to give the Google algorithm enough information to block your ad, you may find your page contains irrelevant ads and even some generic ads! These are generic ads that are irrelevant to your niche and will lower your average CPC significantly. Many people get better results with just one or two ad groups on short content pages, because all the ads will focus more on their topic and a higher average CPC if two or more blocks are posted.

Analyze and determine your ad position

You can place ads right at the top of your page, in the middle, or at the bottom of your page as a footer on every page or anywhere else you want. Google usually offers you the highest paying ads which they are willing to give you in the first slot loaded. Are you aware of the loading order of each item on your blog or website page? If not, check the source code (Ctrl + U) or worry about the theme developer.

The first AdSense block that appears in the source file will be the first that Google finds. Typically this block is given higher CPC ads, with lower CPC ads provided in those blocks that load later.

Analyze and determine your ad position--AdSense CPC


It may be helpful to do a split test to determine the best way to increase your AdSense CPC. Run a few days with just one ad-block and a few days with two. In theory, your CPC should be better with just your CPC. Because that should be filled with higher-paying ads. 

The different number of tests for other AdSense ads are as follows:

  • A one-headed ad vs a block of 4.
  • Video ad vs text ad.
  • One ad at the end of a post versus one at the beginning.
  • Compare the sites of different places.
  • Using channels (see next tip).

If you find that in-house ads are performing well despite your use of vertical advertising, this tells you that readers are going deeper into your blog before clicking on the ads. Many people will avoid clicking on vertical ads because it takes them away from the information they are looking for. Once they read your blog post, they may be open to clicking on ads.

In this case, one or two AdSense ads at the bottom of the page or at the end of the post might perform better than the one at the beginning. Bearing in mind that Google will likely provide the highest AdSense CPC for the first ads posted on your page, then you can achieve more with just one ad block in a position where testing indicates you are likely to get the most clicks.

Use AdSense Channels to Increase AdSense CPC

You can set up your own tests using AdSense channels. You can create custom channels to generate CPC and CTR for individual ad groups. Measure the performance of each channel over a period of 2-4 weeks, then build your AdSense strategy on the results. Channels can be created for individual ads or ad blocks.

This enables you to delete any low-performing blocks or change their position on your page. Google may serve higher paying AdSense ads to those ads with better performance. This is because these advertisers pay for the maximum offer. Bidding for a given keyword not only gets you to the top of page #1 of the Google SERPS for that keyword but also shows you the top-performing ad blocks on the top-performing web pages.

Custom channels enable you to generate CTR and CPC for each of the individual ad groups or even individual ads. You can determine whether a single banner ad pays more than the combined income from each ad in a block of 4 ads in the same position on your page. You can also set up channels to compare ad sizes.

AdSense text, image, and video ads are important in driving up CPC

During testing and custom channel analysis, keep in mind that some people prefer text ads over image ads, and some people prefer video ads. Many people expect AdSense ads to be text links, and they deliberately avoid them. However, they may click on an image and may click further to watch an interesting video. Google classifies videos as image ads - you get a click registered when you click on a 'play' video. You don't have to play the entire video - just that first click on the play button.

Always keep in mind that you don't have to worry about what your visitors do after clicking because that's all you pay for. Attract that click! It doesn't matter if the video is of poor quality - or even if it fails to play! You get paid for clicking! With AdSense, your job is to convince visitors to click. When looking for ways to increase your AdSense CPC, your task is to increase the price of that click.


Video ads can get clicks even just for the sake of interest value - many people will watch a video that they wouldn't even dream of clicking on a text ad. This is why it is so important to test the different ad formats that AdSense offers. Channels might be the right way for you, although some have their own ways of doing this - generally by posting optional ads for a short period of time and comparing the results.

Why does Google recommend image and video ads

You can only show one image or video ad at a time - you can't display a row of image ads as you can text ads. This focuses the visitor's attention on a single ad. More popular advertisers, manufacturers, and service providers want to promote their brands. This means having a logo or other image included in their AdSense ads.

It also means that they are more likely to create videos to promote their business. Such ads tend to pay more per click than simple text ads - but only if the video content matches well with the content of your page.

Optimizing AdSense CTR for higher-income online

We have indicated that your AdSense click-through rate (CTR) is the percentage of visitors to your page who click on an AdSense ad. So, if you have 20,000 visitors every month, and you get 40 clicks on your AdSense ads, your CTR is 0.2% If you get 500 clicks on your ads, your CTR is 2.5%. Regardless of CPC, you want your CTR to be as high as possible.

We provided some income examples at the beginning of this blog post, and here are some more. If the average CPC that Google pays you is 40 cents, the above examples will give you a monthly income of $16 and $200. If you can increase your CPC to 80 cents, you will earn from $32 to $400 per month. The higher the CTR the better for you - you have more control over this with ad placement than you have over your CPC!

Some people earn thousands each month using AdSense on multiple sites. However, even with one blog, you have no reason not to maximize your income using some basic common sense: place your AdSense ads in those areas of your website or blog where people tend to spend the most time.

Top ways to increase your AdSense CPC

We'll end with some general tips related to Google AdSense:

Try to avoid link unit ads: These are ads with one link that reveal a number of other ads (usually 5) when clicked. Visitors object to double-clicking and then getting an ad. They are either leaving your site or they have learned to never click on these links.

Use the Competitive Ad Filter to block ads from specific competitors - or even ads related to your niche. Why offer your visitors the chance to visit another site that shows what you do! You can block AdSense ads from specific URLs or even entire categories.

Ad review center: Another option you have is to block ad categories that don't pay much per click. You can use this to block ads for categories that are not relevant to your site - or that would rather advertise yourself than allow AdSense to do so.

Advertising platform: It usually makes little difference whether your blog appears on desktop computers, laptops, tablets, or mobile phones. However, there are instances where mobile ads can offer a higher CPC, so if you have that option, use it. Make sure your site is available for mobile searches.

Improve the quality of your site: The higher the quality of your website or blog in the eyes of Google's algorithms or crawlers, the more AdSense for ads Google is likely to serve you. Work for high-quality backlinks, make good use of keywords and other on-page SEO and take advantage of Google+ and other social networking sites. You are more likely to get higher CPC ads for your niche. The extra work can be worth a lot of money!

Summary of Top Ways to Increase CPC in Google Adsense

Basically, the best ways to enable you to increase your AdSense CPC on your website or blog fall into one of five main categories:

  • Get good traffic numbers - Google places higher CPC ads on high-traffic sites.
You can also watch: Top tips to make money from Google Adsense for 2023.

  • Focus your page on the most expensive keywords for AdWords users.
  • Use Channels to Increase CPC in Google AdSense.
  • Position your ads carefully so that Google provides the best CPC positions that your visitors are most likely to click on.
  • And work hard to maximize your CTR - the percentage of your visitors who click on your ads can influence Google to give you the highest paying AdSense ads.
Do it all, and you should succeed in maximizing your AdSense CPC on your site. It may not be all in your hands, but if you do the work and understand what Google is looking for when you place their AdSense ads, you should do a good job of getting the highest CPC possible.

Remember: this improvement translates into hard cash with your AdSense income.




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