7 Steps to Build Quality Backlinks for Your Website 2023

 7 Steps to Build Quality Backlinks for Your Website 2023

Despite the many algorithm updates, link building is still one of the strongest ranking signals that search engines use to get the first results on Google search pages.

However, our link-building efforts mostly extend to commenting on blogs in the same place ("nofollow" backlinks without a link) or contributing to guest posts to simply brag about where we've posted our content (under strict scrutiny by Google).

7 Steps to Build Quality Backlinks for Your Website 2023

In this article, we are going to reveal 7 proven steps to get quality backlinks that will help you stay ahead of the competition and rank higher in the SERPs.

It takes a lot of effort to convince Google that your site is a reliable source for anything and in the meantime, they keep looking for site issues in increasingly complex ways. One of the most powerful ways to show Google that your site is a trustworthy and valuable resource is by cultivating high-quality backlinks.


Links to your site provide some kind of third-party validation. Google rightly assumes that if trustworthy and valuable sites refer to your site, then you must be trustworthy and valuable too.

There are many ways to create a powerful backlink profile, but today I'm going to focus on one of the most accessible for small businesses: strategic content. Create content that is relevant to your niche with the aim of distributing, sharing, and linking to it.


Identify content that is of high value or shareable to an audience

Garden lovers read about gardening, runners read about running, and food lovers read recipes. In any place or place, people are looking for interesting, relevant, and useful content. A gardener might read an article with tips and tricks on growing succulents, a runner might enjoy a guide to the latest running shoes, and a fashionista might read the latest international brands.

Look around your niche, see what types of content are consumed the most, and share it widely. Evaluate these types of content and come up with ideas for writing a similar article from a different angle. Make sure it's an article you can do well. In most niches, the best types of high-value, shareable content are guides, menus, checklists, recipes, how-tos, and tricks.

Find and develop shareable content

After you've brainstormed and looked around, test and refine your ideas using keyword research. Let research determine what your niche followers are looking for and what they value. Start creating content based on these results.

We recommend creating content with a specific keyword or strategy phrase in mind.

Post your content

It's a strategy that's been around for a while but having a company blog is still a powerful source for creating backlinks. If you create quality articles that will interest your audience, then when people share your content, they will link back to your blog.


By posting your content on your blog or online customer resource center, you will help drive traffic to your site and create your own backlink cookie. Maintaining an active blog with at least one or two posts per month shows users that you are a valuable information resource.

Share your content

Publish your content via social media, email marketing, and even digital ads. The key is to choose which strategy or platform will ensure that as many people as possible see it.

If you align your content well with your audience, this is when your post builds some momentum through reposts and backlinks. This is the time when like-minded people start coming back to and sharing your content while reaping your SEO rewards.

Don't be afraid to create incentives to encourage people to share your content like freebies or use social media ads to boost reach for a specific post.

Ask for links by communicating with other sites

Another way to get more links is to ask other sites with similar or parallel audiences if they will post or link to your content. This is, essentially, digital PR. Politely treat sites and publications to make them aware that you have content that may be relevant and appreciated by their audience.

Encourage these sites to repost and come back to your site. Don't be discouraged by your rejection and don't be afraid to offer some barter or trade links or offer some free products/services in exchange for the links.

Create infographics

Infographics are an incredibly fast way to get backlinks from highly relevant websites. The only catch is that your graphic design has to be immaculate. If you can't create a high-quality infographic or image, consider hiring a graphic designer to do it for you.

When your infographics are published, you need to make it easy for others to share them. There are free tools for creating Infographics or you can hire a professional to build infographics for you through any other freelance platform too.

Create a YouTube channel

YouTube is a great way to get relevant backlinks. If you create helpful podcasts or tutorials, you can create a YouTube channel and link the videos back to your relevant blog posts.


Summary of what was mentioned above (conclusion)

Using strategic and valuable content is one of the most accessible and generally useful ways to build a backlink profile because it helps your SEO in many different ways at once. Posting consistent content shows Google that your site is up and running while different keyword focus exercises help expand the SEO network. Sharing content helps expand your reach or keep you ahead of the interests of people who have already heard about you, and each backlink helps you rise in the rankings as you earn more and more desirable Google trust.


Dofollow vs Nofollow Links: What Is the Difference for SEO

After explaining the most important steps for creating high-quality backlinks to your site.

It is important that you understand the difference between Nofollow and Dofollow links so that you know when to use them in your content, the types that are really important to improve your website rankings and traffic, and the best ratio of Nofollow vs Dofollow backlinks.

What is the Nofollow Links

A Nofollow link is a link that is not normally used in PageRank accounts. Nofollow links are a way for publishers to mark links so that search engines like Google don't count them as points (or votes) to influence a web page's position in search engine results pages (SERPs).


However, PageRank accounts with Nofollow links have changed. Starting on March 1, 2020, Google started treating Nofollow link tags as a hint for the purposes of crawling and indexing content in the search engine rather than directing it. Therefore, Nofollow links may pass a PageRank value if the algorithm determines it is useful for classification and indexing purposes.

Types of Nofollow Links

  1. Paid links: Nofollow links must include the rel=" sponsored" attribute and be used for paid advertisements or placements.
  2. UGC links: Nofollow links must include this rel="ugc" attribute and add UGC to links to user-generated content, such as comments and forum posts.
  3. Nofollow links: This is the default Nofollow value with the rel="nofollow" attribute to be used when you don't apply other values and you don't want Google to associate your site with the linked page.
  4. Multiple rel values: You can also specify multiple rel values as a list separated by a space or comma, such as :rel="nofollow sponsored" or rel="ugc nofollow".

What is a Dofollow Links

A Dofollow link is a link that points your website back to Google and other search engines for crawling and indexing. Dofollow links help improve search engine optimization by bypassing the PageRank authority of the original site to the destination site (or web page).

Types of Dofollow Links

  1. Thanks and appreciation links
  2. Press Release Links
  3. Guest Post Links
  4. Certification links
  5. Editorial Links
  6. Resource links
  7. Badge Links
  8. Links review

When to use Nofollow and Dofollow links

You should use Nofollow links when the content you link to is not trusted, sponsored, user-generated, or paid. You should use Dofollow links when the linked content is trustworthy and reliable and you want to pass PageRank from your website to the destination site.

If you are having trouble deciding between Nofollow versus Dofollow links when linking to another website, the best option is to create a Nofollow backlink. This way, you are not penalized by the search engine's algorithms if the site is untrustworthy or should have been classified as a Nofollow link based on the previously mentioned guidelines.


Best ratio between Nofollow and Dofollow backlinks

There is no set percentage for Nofollow and Dofollow links according to most SEO experts and link-building agencies. However, based on data from Alexa Rank in the US, the most common ratio of Nofollow and Dofollow backlinks is a 25/75 combination.

The most successful websites with the highest rankings and traffic have more Dofollow links than Nofollow links in their backlink profiles. Therefore, you should aim for a ratio of at least 25/75 for Nofollow and Dofollow links for your site when getting backlinks.


Here is a quick overview and a side-by-side comparison of Dofollow and Nofollow links. If you're looking for more accurate information, keep following our site.

Difference Between Dofollow and Nofollow Links Comparison Chart

I hope you enjoyed this article about building quality backlinks for your website and about building Dofollow and Nofollow links.

Note that Nofollow and Dofollow links are important for a healthy backlink profile and can help you get targeted traffic from linked websites. So it's a good idea to work on increasing both forms of backlinks for SEO and brand awareness.




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