How to increase organic traffic to your Website in 2023: 8 Top SEO Tips

Importance of Increasing Website Traffic Organically

Building organic traffic is easy, of course not, it takes a lot of hard work and patience to see results.

On the other hand, choosing organic traffic boosting strategies may be the best investment you can make for your e-commerce business.

You can drive traffic to your website either through search engine results pages (SERPs) using search engine optimization (SEO) or pay-per-click (PPC) ads that are placed before organic results (such as Google Ads).

In paid ads, the results are instant but you have to pay each time a user clicks on your ads. This is a short-term goal, giving you temporary customers and a high bounce rate.

How to increase organic traffic to your Website in 2023: 8 Top SEO Tips

Why Organic Traffic Is Important to Your Business

Organic traffic refers to people who find and visit your site through a search engine, such as Google, Bing, or Yahoo. Usually, they are drawn to a page on your website that answers a search query or matches a keyword or phrase they searched for. The process of creating content that is more likely to be found on the search is called search engine optimization, or SEO.

The more organic traffic, the more visitors who click on your site with a specific goal in mind, and the more likely they are to convert more than a random visitor from a purchased search.

Also, more organic traffic increases your credibility because users trust websites that are naturally ranked.

How to increase organic traffic to Website

  1. Use long-tail keywords.
  2. Use social media.
  3. Blog regularly and Plug into the blogosphere.
  4. Use internal links and Encourage incoming links.
  5. Think influencer marketing.
  6. Find and remove non-performing content.
  7. Take advantage of on-page search engine optimization.
  8. Answer what people asked on Google.

Any website owner or marketer is aspiring to rank high in search results. You should expect a lot of organic traffic if you rank at the top of the page on google. If you do not top the first page, do not despair because this field has high competition. All you have to do is work more until you reach your goal.

Step 1:Use long-tail keywords

Writing high-quality content! If you focus on long-tail keywords in keyword research. The higher the quality of the content on your website or blog, the higher your chances of generating organic traffic.

Long-tail keywords consist of three or four words and no more, such as “best WordPress security plugins” or “Hotels in Los Angeles.”

Consider using tools that help you create compelling titles for your blog posts using long-tail words. Such as HubSpot and Ahrefs tools. But it's not enough just to "install a plugin", you have to work on each page in turn.

Step 2: Use social media 

Building a presence on social networks like LinkedIn, Twitter, Instagram, Reddit, Slack, Quora, and Facebook all these activities help to get your name and your website address on the internet. Focus on three platforms and really define your strategy. Don't post the same thing four times.

Add social sharing buttons to your site and emails to make it easier for people to share your content. And of course, write valuable content worth sharing.

Make sure you interact with your followers on various social networks so that you can build a relationship with them and create long-term trust. This way, they are more likely to share your content with their contacts, which boosts traffic and brand awareness.

Step 3: Blog regularly and Plug into the blogosphere

Blogging is the most effective way of increasing organic traffic to your site. It allows you to go deeper than your website will allow and create a large catalog of useful and personal content that focuses on your niche in the market. However, bad, unwanted, or cheap content can do more harm than good. Avoid it.

The world of blogging is a reciprocal kind of place. Read and link to other people's sites and blogs, especially those that work in your market, and hopefully they will read the comment, and link to your site, which will attract more potential customers.

A good place to start is Quora. A neat tactic to get your voice out there is to spend some time answering questions about Quora and providing real, valuable, and tangible insights into the specific area in which you are an expert.

Step 4: Use internal links, Encourage incoming links

Once you have a decent back catalog of content created, you can link to it in blogs and on your website, directing visitors to more relevant content. This can keep visitors on your website for longer, which helps increase your search rankings.

Note, don't overuse internal links: too many of them start to appear like spam.

Google prioritizes sites with a lot of incoming links, especially from other trustworthy sites. Encourage customers, friends, family members, partners, suppliers, industry experts, and fellow friendly bloggers to link to your site.

The more incoming links you have, the higher your site's ranking is because, quite simply, the more reliable it becomes in the eyes of search engines.

But beware: Snake oil SEO sellers are trying to trick Google with spammy links from notorious sites. This results in links that actually damage your SEO.

Step 5: Think influencer marketing

Influencers tend to have a lot of followers that they interact with regularly. Having them mention and recommend your brand can be quite a game-changer and drive massive organic traffic to your website. They can also create original and fresh content for your brand.

You can get new leads by using an influencer as your brand ambassador, especially if you are running a small business.

Step 6: Find and remove non-performing content.

Website pages that don't drive organic traffic, have high conversion rates or get a lot of referral traffic eat up the crawl budget.

A crawl budget is how search engines navigate a website - it determines how many pages you have, and which pages to "crawl" through.

The more time search engines spend crawling ineffective content on your website, the less likely they are to get to your best pages. Your goal is to get the most out of your crawl budget.

Find and remove low-performing pages that are consuming your crawl budget to help search engines find the most effective content.

Helping search engines focus on your most important web pages can help improve your SERP ranking and increase organic traffic over time.

Step 7: Take advantage of on-page search engine optimization.

Besides creating and publishing great content, you need to optimize your web pages for search engines when learning how to increase traffic to your website.

On-page SEO ensures that your images, HTML tags, and titles are optimized. Make sure your images support your content and improve your meta description and title tags. Header tags make your posts easier and more fun to read, which may also affect your ranking. 

In general, on-page SEO will increase website traffic and boost your website's visibility in SERPs.

Step 8: Answer what people asked on Google.

You can dig deeper and find questions people are asking on Google Search. The vast majority of those asking these questions are entrepreneurs looking for specific solutions.

You can create content with a targeted audience that will earn organic traffic. So, if you're a blogger, use Google's People Ask to find questions to answer and create blog posts.

Answer what people asked on Google.

If you create content around actual questions asked by users, you will surely increase your free site traffic.

How To Increase Organic Traffic In 2023

Frequently Asked Questions

What does an increase in organic traffic mean

Organic visits increase website trust and tend to have better conversion rates than paid visits because there is a better intent for organic searches. The ROI for organic visits is quite high as it is semi-permanent in nature compared to paid advertising.

How can we increase organic traffic in the year 2023

  1. There are many steps to increase organic traffic in 2023.
  2. Use long-tail keywords with high search intent.
  3. Consider using influencer marketing.
  4. On-page SEO optimization.
  5. Audit your non-performance content.
  6. Guest blogs on reliable sites.
  7. Create video content.
  8. Share your content via social media.
  9. Answer the audience's questions.
  10. Earning backlinks.
  11. Improve title tags and meta descriptions.

How does SEO increase organic traffic

SEO increases organic traffic by making your web pages rank higher in search engines like Google. When you optimize pages for certain keywords, you get to rank higher for those search queries and generate more organic traffic.

What percentage of web traffic has to be organic

The higher the percentage of organic traffic to your website, the better. According to a study by BrightEdge, organic traffic has recently risen to 53%, Organic traffic has higher traffic and conversion rates, compared to paid methods.

What does organic traffic in Google Analytics mean

When you see organic search traffic in Google Analytics, it refers to the traffic that comes to your site through unpaid search results on search engines like Google, Yahoo, or Bing. Organic traffic can be found in Google Analytics under the Acquisitions section. Click on All Traffic, then Channels.

Bottom Line: How to Get Organic Traffic to Your Website in 2023

Although this tutorial does not cover all the ways to increase organic traffic to your website, the tips we have discussed will help you build a successful organic traffic strategy.

All you have to do is work and persevere. From posting guests to creating videos to social media marketing, you may spend a lot of time until you see results. For new website owners, it won't happen as quickly as you'd like, but consistency and quality will generate organic traffic in a timely manner.

Choosing a reliable web host is a very important step in increasing traffic to your website. With Nexcess' fully managed WooCommerce and fully managed WordPress hosting, we care about what matters most to your online business. Start your work today before tomorrow.

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